About Us

In 2013, an exciting new chapter began in direct selling when Chairman Luis Urdaneta and CEO Ray Urdaneta officially began MONAT, the industry’s only company devoted exclusively to hair care innovation. In the four short years since MONAT’s inception, more than 100,000 independent Market Partners in the United States, Canada and the UK have discovered how to create a sustainable business with the company’s naturally based, scientifically proven products—and thousands more are loyal MONAT customers known as VIPs.

MONAT’s growth has been unstoppable. Between 2016 and 2017, MONAT’s sales increased a remarkable 700 percent, with continued momentum expected in 2018. While superior products are undeniably important, there’s more than just a revolutionary, scientifically proven approach to hair care at work here. An unwavering commitment to family and gratitude—the two pillars that form the company’s unshakeable culture.

Having staked a centerpiece claim in the hair care industry, everyone everywhere is talking about MONAT. So many, in fact, that there is a MONAT MOVEMENT known throughout the hair care industry and anyone who cares about his or her hair. New Market Partners and VIPs are enrolling every month, having heard others’ stories about how MONAT has changed their lives.

In fact, the family’s mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products, a fun and rewarding business opportunity, and a culture of family, service and gratitude.

The company’s vision is to be a global leader in naturally based, anti-aging innovation—with an unrivaled business model that enhances the self-confidence and financial well-being of one million families around the globe each year.

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